Common Valuation Questions

Q. When do I need a Marketability Study?

Before acquiring a site
Way before deciding on the final product
When the project is underway and things are not working out as planned

Q. Why do I need a Marketability study?

To identify the right product that will sell or rent and meet profit expectations
To find the realisitc price points
To forecast timing and performance
To forecast growth in prices
To determine the “Top Down Solution” not the “Bottom Up” project feasibility
How does your product rate when compared to others?
How much will it cost to build?
How much profit can I earn?

Q. Who can benefit from a Marketability Study?

Land investor
Project developer
Lender
Marketing team
Property owner (before selling)

Q. How much does a Marketability Study cost?

Pricing is based on time, location and scope of theproject.

Q. Can’t my marketing team do this?

Your marketing team can be incredibly more effective by having an objective analysis performed and using it as a tool.

Q. What if I don’t think I need the full study?

You can access just the services you need on a consulting basis.

Q. Does this analysis help when a property is already built?

Yes, if the project is under-performing, a thorough analysis of the strengths and weaknesses of the property and the competitors can help “re-position” the product to fit changing conditions.

Q. Can I use this service to help me find the best site?

Yes, this is very valuable in identifying the best site for the best product; as the old saying goes, “the deals that make you money are the ones you pass on” (when they are not right for you).